Happy Leap Day Day!

Is it February 29th already? Feels like we just had one four years ago. Where did the time go?? Probably into that same black hole as my sunglasses, youthful optimism and 34-inch waist. I don’t remember if I did anything special that day, but since none of my friends and family have ever brought up any embarrassing stories involving this date, I’m going to say no. 

And that’s a shame, because I feel like we should all be making more of a fuss. We make a big deal out of other events that only happen every four years, such as the summer and winter olympics and the presidential election, so why not Leap Day? It’s just as deserving as the others, minus the drama. We can call it Leap Day Day.

I think the best way to get people excited about a Leap Day Day is to commercialize the hell out of it. Leap Day cards, balloons, napkins, plates, balloons, etc. Start running commercials for big Leap Day Day sales beginning January 1st. Get a few Twitter celebrities to promote it. They’re just like real celebrities in that they’ll grasp at anything that gives them attention, but for free.

We need to get the ball rolling on this. Start wondering out loud why we don’t celebrate Leap Day, both online and in person. Get enough people talking to get the attention of the retailers, and by 2024 we’ll all be wearing our Leap Day Day clogs, eating Leap Day Day persimmon tarts and playing Leap Day Day games like toad toss.

Remember, every day is a blessing, so getting an extra one must be celebrated as the precious gift that it is. And what better way to do that than buying a whole bunch of crap we don’t want or need? Get on it, America!   


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